# Linkedin MEssages

# LinkedIn Outreach Sequence — Indian Angel Investors (Improved)STEP 1 — Connection Request Note

**When:** Day 0 **Limit:** 300 characters max — keep it very short **Tone:** Personal, not salesy

```
Hi {{first_name}}, came across your portfolio — really interesting
what you're backing at pre-seed. I work with early-stage founders
on product, build & GTM. Would love to connect.

— Chandan

```

> ✅ Do NOT pitch in the connection note. Just get the connect. ✅ Where possible, personalise — reference a portfolio company or a post they wrote.

---

## STEP 2 — First Message (After They Accept)

**When:** Within 24 hrs of connection **Tone:** Warm, curious — not transactional

```
Hi {{first_name}}, thanks for connecting!

Quick question — what stage are most of your portfolio
founders at right now? Pre-seed, or already raising?

Asking because we work with founders right at that
pre-traction gap, and I'm always curious how angels
are seeing that stage.

Chandan

```

> ✅ No pitch here. Open a conversation. The goal is a reply, not a close.

---

## STEP 3 — Follow-up #1 (No Reply)

**When:** Day 5 after Step 2 **Tone:** Brief, direct, one question

```
Hi {{first_name}},

Do you have founders in your portfolio stuck pre-traction —
or waiting to raise before they can build?

That's exactly who we help. Happy to share more if useful.

Chandan

```

---

## STEP 4 — Follow-up #2 (Still No Reply)

**When:** Day 10 after Step 2 **Tone:** Lead with proof, not description

```
Hi {{first_name}},

Sharing this in case it's relevant — one of our founders
paid ₹5L, launched in 4 weeks, hit 100 users. Agencies
had quoted them ₹30–40L for the same.

We do this as one embedded team: product, build, design,
GTM. Part fee, part equity — we win when the founder wins.

If someone in your portfolio comes to mind, happy to
take it from there.

Chandan

```

---

## STEP 5 — Breakup Message (No Reply)

**When:** Day 16 after Step 2 **Tone:** Graceful, door open

```
Hi {{first_name}},

I'll stop following up after this — clearly not the right time.

If a founder ever needs a real launch team (not a ₹40L agency)
to get to first traction, feel free to connect me.

All the best to your portfolio.

Chandan

```

---

## TIMING OVERVIEW

<table class="code-line" data-line="107" dir="auto" id="bkmrk-step-trigger-when-1-"><thead class="code-line" data-line="107" dir="auto"><tr class="code-line" data-line="107" dir="auto"><th>Step</th><th>Trigger</th><th>When</th></tr></thead><tbody class="code-line" data-line="109" dir="auto"><tr class="code-line" data-line="109" dir="auto"><td>1</td><td>Send connection request</td><td>Day 0</td></tr><tr class="code-line" data-line="110" dir="auto"><td>2</td><td>They accept</td><td>Within 24 hrs</td></tr><tr class="code-line" data-line="111" dir="auto"><td>3</td><td>No reply to Step 2</td><td>Day 5</td></tr><tr class="code-line" data-line="112" dir="auto"><td>4</td><td>No reply to Step 3</td><td>Day 10</td></tr><tr class="code-line" data-line="113" dir="auto"><td>5</td><td>No reply to Step 4</td><td>Day 16</td></tr></tbody></table>

---

## RESPONSE TEMPLATES

### If They Reply Positively

```
Great — would love to find 15 minutes.

I'll send a short brief on how we work before we connect,
so the call is actually useful for you.

Here's my calendar: [INSERT CALENDLY LINK]

Talk soon,
Chandan

```

---

### If They Refer Someone ("Know a Founder")

```
That's great — really appreciate it!

Could you make a quick intro on LinkedIn? Happy to take
it from there once connected.

Thanks so much,
Chandan

```

> ✅ One ask only. If they prefer WhatsApp or email, follow their lead.

---

## HOW THIS WORKS WITH EMAIL

Run both channels together for maximum coverage:

<table class="code-line" data-line="155" dir="auto" id="bkmrk-channel-role-smartle"><thead class="code-line" data-line="155" dir="auto"><tr class="code-line" data-line="155" dir="auto"><th>Channel</th><th>Role</th></tr></thead><tbody class="code-line" data-line="157" dir="auto"><tr class="code-line" data-line="157" dir="auto"><td>**Smartlead email**</td><td>Primary outreach — tracked opens and clicks</td></tr><tr class="code-line" data-line="158" dir="auto"><td>**LinkedIn DMs**</td><td>Warm layer — higher reply rate, builds trust faster</td></tr></tbody></table>

> If they reply on LinkedIn → pause the email sequence in Smartlead manually If they reply on email → no further LinkedIn messages needed

---

## LINKEDIN TIPS FOR INDIAN ANGELS

- Most angels are active on LinkedIn between **8–10am IST** and **8–10pm IST**
- Avoid Monday mornings and Friday afternoons
- **Personalisation lifts acceptance rates significantly** — if you can reference a specific portfolio company ("saw you backed X — that's what caught my attention"), use it in Step 1
- **Voice notes** have a surprisingly high open rate on LinkedIn — consider using one as a warm follow-up after Step 3 if there's still no reply. Keep it under 30 seconds, conversational
- Don't send during major Indian holidays (Holi, Eid, Diwali, etc.)

---

## ⚡ FILL BEFORE SENDING

- \[ \] Add Calendly link to the positive reply template
- \[ \] Personalise Step 1 note per recipient where possible (portfolio company or recent post)
- \[ \] Add your title and company name to sign-offs if needed
- \[ \] Confirm "4 weeks" vs "6 weeks" stat for Muskan Forever — use one number consistently across email and LinkedIn