GTM

Got it. Constraints are clear:

• ❌ You cannot reliably call or SMS US numbers (India registration)

• ❌ You cannot dogfood outbound voice pre-sale

• ❌ You still want to sell US HVAC customers

• ✅ Product works once deployed on customer numbers

So your GTM must be non-voice, non-SMS, trust-safe until post-sale.

Here is a clean, executable GTM that works with these exact constraints.

No fluff.

---

🧭 GTM STRATEGY (BUILT FOR YOUR CONSTRAINTS)

Core idea

👉 Sell outcomes without live calling
👉 Deploy AI only after customer signs
👉 Use proof, simulation, and math — not live calls

This is how many infra SaaS companies sell cross-border.

---

🎯 TARGET MARKET (LOCKED)

US residential HVAC companies

• Running Meta lead ads

• 150–400 leads/month

• Missing after-hours or slow follow-up

• Owner-led decision making

Same ICP. Different motion.

---

🔥 PRIMARY GTM MOTION (THIS IS THE ONE)

1️⃣ Ads → Demo booking (NOT lead form)

What your ads should say

Do NOT promise live calls to them

Use this angle:

“Most HVAC companies lose jobs because leads aren’t called fast enough.
We built an AI system that fixes this — without hiring more staff.”

CTA:
👉 “Book a 15-minute demo”

No phone number capture required beyond demo.

---

2️⃣ Demo = SELL WITHOUT CALLING

Your demo must have 4 assets:

A. Pre-recorded real call examples

• 2–3 short clips

• Emergency repair

• Install lead

• After-hours lead

These can be:

• Internal simulations

• Calls made on Indian numbers

• Clearly labeled “Sample AI Call”

This is enough.
HVAC owners don’t need their phone to ring.

---

B. Visual call flow (very important)

Show:

Meta lead →
SMS (from business number) →
AI call →
Qualification →
Calendar booking →
CRM update

This builds confidence.

---

C. ROI math (you already have this)

Walk through:

• Their leads

• Their response time

• Lost revenue

• Cost vs gain

This closes deals.

---

D. Deployment clarity (kills objections)

Say clearly:

“Once you sign, the AI runs on your phone number, registered to your business.
We don’t call your customers from India or shared numbers.”

This removes fear.

---

3️⃣ Close with LOW-RISK OFFER

Since they can’t “experience” a live call pre-sale:

Offer structure

• $249/month

• 30-day performance guarantee

• You onboard 1–2 lead sources first

• You monitor first 50 calls

This replaces dogfooding.

---

🚀 HOW TO GET TRAFFIC (NO CALLING, NO SMS)

Channel 1: Meta Ads (YOU run them)

Target:

• Job titles: Owner, Founder

• Interests: HVAC, AC repair, ServiceTitan, Jobber

• Geo: US only

Creative angle:

• “You paid for the lead. Your competitor answered first.”

This works.

---

Channel 2: Cold Email (SAFE FROM INDIA)

Cold email is completely fine cross-border.

How to source leads

• Meta Ads Library → HVAC advertisers

• Apollo / Clay / Instantly

• Agency client lists

Simple email

Subject: Quick question about your Meta leads

Hi {{Name}},

Saw you're running HVAC lead ads.

How fast are new leads called right now?

We help HVAC companies automatically call, qualify,
and book leads within 5 minutes — using their own business number.

Worth a quick demo?

– {{Name}}

This is allowed, scalable, and effective.

---

Channel 3: LinkedIn (VERY SAFE)

• Connect with owners

• No selling on connect

• Start with speed-to-lead question

You don’t need volume here.

---

🤝 SECOND GTM MOTION (HIGH LEVERAGE)

HVAC AD AGENCIES (THIS IS HUGE)

Agencies:

• Already US-based

• Already have Twilio trust

• Already manage multiple HVACs

How you pitch agencies

“We help your clients convert more leads without touching ads.
You keep the client longer. We handle follow-up.”

Why this solves your India issue

• Agency uses their infra or client infra

• You’re just software + logic

• Zero carrier risk for you

This is your scaling channel.

---

🧱 DEPLOYMENT MODEL (IMPORTANT)

After customer signs:

1. Customer provides:

   • Existing business number
     OR

   • Buys new number in their name

2. Trust Hub registration is done per customer

3. AI goes live

You NEVER:

• Call from your number

• Register US traffic under Indian entity

---

🛑 WHAT YOU MUST STOP DOING

❌ Calling leads pre-sale
❌ Promising “we’ll call you now”
❌ Trying to bypass carrier trust
❌ Waiting for Trust Hub to sell

---

🧠 WHAT ACTUALLY SELLS THIS PRODUCT

• Speed-to-lead math

• Clear deployment explanation

• Proof (recordings + logic)

• Strong ICP

• Performance guarantee

Not live demos.

---

📅 14-DAY EXECUTION PLAN

Day 1–3

• Update landing CTA → Demo only

• Add recorded call examples

• Add “runs on your business number” copy

Day 4–7

• Launch Meta ads to demo

• Send 20 cold emails/day

Day 8–14

• Run demos

• Close 1–3 HVACs

• Deploy using THEIR numbers

---

FINAL TRUTH (IMPORTANT)

Your constraint is normal.
Many global SaaS companies sell US voice infra without touching calls pre-sale.

If you solve:

• Conversion

• Trust

• Deployment clarity

You win.

---

If you want next, I can:

• Write demo script that closes without live calls

• Create agency partner GTM

• Design Trust Hub onboarding SOP

• Rewrite your landing page CTA + copy for this GTM

Tell me which one.