GTM

Got it. Constraints are clear: 

 

 

 ❌ You cannot reliably call or SMS US numbers (India registration) 

 

 

 ❌ You cannot dogfood outbound voice pre-sale 

 

 

 ❌ You still want to sell US HVAC customers 

 

 

 ✅ Product works once deployed on customer numbers 

 

 

 So your GTM must be non-voice, non-SMS, trust-safe until post-sale. 

 Here is a clean, executable GTM that works with these exact constraints. 

 No fluff. 

 

 🧭 GTM STRATEGY (BUILT FOR YOUR CONSTRAINTS) 

 Core idea 

 👉 Sell outcomes without live calling 👉 Deploy AI only after customer signs 👉 Use proof, simulation, and math — not live calls 

 This is how many infra SaaS companies sell cross-border. 

 

 🎯 TARGET MARKET (LOCKED) 

 US residential HVAC companies 

 

 

 Running Meta lead ads 

 

 

 150–400 leads/month 

 

 

 Missing after-hours or slow follow-up 

 

 

 Owner-led decision making 

 

 

 Same ICP. Different motion. 

 

 🔥 PRIMARY GTM MOTION (THIS IS THE ONE) 

 1️⃣ Ads → Demo booking (NOT lead form) 

 What your ads should say 

 Do NOT promise live calls to them 

 Use this angle: 

 

 “Most HVAC companies lose jobs because leads aren’t called fast enough. We built an AI system that fixes this — without hiring more staff.” 

 

 CTA: 👉 “Book a 15-minute demo” 

 No phone number capture required beyond demo. 

 

 2️⃣ Demo = SELL WITHOUT CALLING 

 Your demo must have 4 assets : 

 A. Pre-recorded real call examples 

 

 

 2–3 short clips 

 

 

 Emergency repair 

 

 

 Install lead 

 

 

 After-hours lead 

 

 

 These can be: 

 

 

 Internal simulations 

 

 

 Calls made on Indian numbers 

 

 

 Clearly labeled “Sample AI Call” 

 

 

 This is enough. HVAC owners don’t need their phone to ring. 

 

 B. Visual call flow (very important) 

 Show: 

 Meta lead →

SMS (from business number) →

AI call →

Qualification →

Calendar booking →

CRM update

 

 This builds confidence. 

 

 C. ROI math (you already have this) 

 Walk through: 

 

 

 Their leads 

 

 

 Their response time 

 

 

 Lost revenue 

 

 

 Cost vs gain 

 

 

 This closes deals. 

 

 D. Deployment clarity (kills objections) 

 Say clearly: 

 

 “Once you sign, the AI runs on your phone number, registered to your business. We don’t call your customers from India or shared numbers.” 

 

 This removes fear. 

 

 3️⃣ Close with LOW-RISK OFFER 

 Since they can’t “experience” a live call pre-sale: 

 Offer structure 

 

 

 $249/month 

 

 

 30-day performance guarantee 

 

 

 You onboard 1–2 lead sources first 

 

 

 You monitor first 50 calls 

 

 

 This replaces dogfooding. 

 

 🚀 HOW TO GET TRAFFIC (NO CALLING, NO SMS) 

 Channel 1: Meta Ads (YOU run them) 

 Target: 

 

 

 Job titles: Owner, Founder 

 

 

 Interests: HVAC, AC repair, ServiceTitan, Jobber 

 

 

 Geo: US only 

 

 

 Creative angle: 

 

 

 “You paid for the lead. Your competitor answered first.” 

 

 

 This works. 

 

 Channel 2: Cold Email (SAFE FROM INDIA) 

 Cold email is completely fine cross-border. 

 How to source leads 

 

 

 Meta Ads Library → HVAC advertisers 

 

 

 Apollo / Clay / Instantly 

 

 

 Agency client lists 

 

 

 Simple email 

 Subject: Quick question about your Meta leads

Hi {{Name}},

Saw you're running HVAC lead ads.

How fast are new leads called right now?

We help HVAC companies automatically call, qualify,

and book leads within 5 minutes — using their own business number.

Worth a quick demo?

– {{Name}}

 

 This is allowed, scalable, and effective. 

 

 Channel 3: LinkedIn (VERY SAFE) 

 

 

 Connect with owners 

 

 

 No selling on connect 

 

 

 Start with speed-to-lead question 

 

 

 You don’t need volume here. 

 

 🤝 SECOND GTM MOTION (HIGH LEVERAGE) 

 HVAC AD AGENCIES (THIS IS HUGE) 

 Agencies: 

 

 

 Already US-based 

 

 

 Already have Twilio trust 

 

 

 Already manage multiple HVACs 

 

 

 How you pitch agencies 

 

 “We help your clients convert more leads without touching ads. You keep the client longer. We handle follow-up.” 

 

 Why this solves your India issue 

 

 

 Agency uses their infra or client infra 

 

 

 You’re just software + logic 

 

 

 Zero carrier risk for you 

 

 

 This is your scaling channel . 

 

 🧱 DEPLOYMENT MODEL (IMPORTANT) 

 After customer signs: 

 

 

 Customer provides: 

 

 

 Existing business number OR 

 

 

 Buys new number in their name 

 

 

 

 

 Trust Hub registration is done per customer 

 

 

 AI goes live 

 

 

 You NEVER: 

 

 

 Call from your number 

 

 

 Register US traffic under Indian entity 

 

 

 

 🛑 WHAT YOU MUST STOP DOING 

 ❌ Calling leads pre-sale ❌ Promising “we’ll call you now” ❌ Trying to bypass carrier trust ❌ Waiting for Trust Hub to sell 

 

 🧠 WHAT ACTUALLY SELLS THIS PRODUCT 

 

 

 Speed-to-lead math 

 

 

 Clear deployment explanation 

 

 

 Proof (recordings + logic) 

 

 

 Strong ICP 

 

 

 Performance guarantee 

 

 

 Not live demos. 

 

 📅 14-DAY EXECUTION PLAN 

 Day 1–3 

 

 

 Update landing CTA → Demo only 

 

 

 Add recorded call examples 

 

 

 Add “runs on your business number” copy 

 

 

 Day 4–7 

 

 

 Launch Meta ads to demo 

 

 

 Send 20 cold emails/day 

 

 

 Day 8–14 

 

 

 Run demos 

 

 

 Close 1–3 HVACs 

 

 

 Deploy using THEIR numbers 

 

 

 

 FINAL TRUTH (IMPORTANT) 

 Your constraint is normal . Many global SaaS companies sell US voice infra without touching calls pre-sale . 

 If you solve: 

 

 

 Conversion 

 

 

 Trust 

 

 

 Deployment clarity 

 

 

 You win. 

 

 If you want next, I can: 

 

 

 Write demo script that closes without live calls 

 

 

 Create agency partner GTM 

 

 

 Design Trust Hub onboarding SOP 

 

 

 Rewrite your landing page CTA + copy for this GTM 

 

 

 Tell me which one.