# General Reddit/FB/Linkedin Sales

# AI Agency Sales Playbook

## Purpose

A repeatable, AI-first sales system for intent-based leads (LinkedIn / Reddit / Facebook) that:

- Builds trust in high-competition environments
- Uses micro-commitments instead of hard selling
- Bridges prospects from $0 → $3k+ safely
- Can be executed by junior closers

---

## Core Principles

1. **Sell clarity, not code**
2. **AI should reduce friction, not show off**
3. **Micro-commitments > big closes**
4. **$3k is never the first sale**
5. **Disqualifying early builds trust**

---

## Lead Types We Handle

### A. Founder / Operator (Project-Based)

- MVPs
- Internal tools
- AI automation

### B. Vague / Idea-Stage Leads

- “Looking for help”
- Unclear scope

### C. Agencies / Outsourcing Partners

- Overflow work
- White-label delivery

Each outreach message must match the lead type.

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## Full Sales Pipeline (End-to-End)

**Signal → Contextual DM → Chat Qualification → Alignment Call → AI Summary → Bridge Offer → Discovery → Build / Retainer**

---

## STEP 0: Pre-Outreach (AI-Assisted)

**AI does:**

- Summarise post + comments
- Detect urgency, confusion, risk signals
- Produce 1-line lead brief

**Output Example:**

> "Founder confused on scope, deadline pressure, likely budget-sensitive"

---

## STEP 1: First Outreach (Human-Sent, AI-Informed)

### Founder / Project Owner DM

```
Hey {{Name}} — saw your post about {{specific thing}}.

Quick sanity check:
are you more stuck on
1) defining exactly what needs to be built
or
2) getting it built fast without breaking things?

Reason I ask — most project posts are scope problems, not dev problems.

```

### Agency / Outsourcing DM

```
Hey {{Name}} — saw you’re looking for dev support on {{project type}}.

Out of curiosity, is this:
(a) overflow work you need shipped reliably
or
(b) a longer-term delivery gap you want to plug?

Just want to understand before suggesting anything.

```

**Micro-Commitment:** Reply

---

## STEP 2: Chat Qualification + Insight

**Goals:**

- Mirror their problem
- Ask outcome-focused questions
- Drop 1 intelligent insight

### Example

```
That makes sense.

What’s the actual outcome you want in the next 60–90 days?

```

**Micro-Commitment:** Thinking + answering

---

## STEP 3: Alignment Call (15–20 min)

### Call Positioning

> “This isn’t a sales call. If it’s not a fit, I’ll say so upfront.”

### Key Questions

- What triggered this now?
- What does success look like?
- What’s blocking progress?
- Who decides this?

### Budget Alignment

> “Projects usually start at $3k, retainers $5–10k/month. Does that feel roughly aligned?”

**Micro-Commitment:** Time + vulnerability

---

## STEP 4: AI Summary Email (Critical Trust Builder)

Subject: Quick summary — please confirm

Hey {{Name}},

Here’s my understanding from our conversation — please correct me if anything’s off:

• Goal: {{goal}}  
• Current challenge: {{pain}}  
• Constraints: {{constraints}}  
• Risk areas: {{risks}}

If this looks right, just reply “confirmed” or add notes.

**Micro-Commitment:** Confirmation

---

## STEP 5: Bridge Offer (Free / $49 / $99)

### Offer Names

- AI Readiness Snapshot
- Automation Opportunity Scan
- Project Clarity Audit

### Deliverables

- Bottlenecks
- Build vs automate guidance
- Risk map
- Recommended next step

### Positioning

> “Before building, we usually run a short diagnostic to reduce risk.”

**Micro-Commitment:** Small payment / engagement

---

## STEP 6: Paid Discovery ($100–$500)

### Outcomes

- Clear scope
- Timeline
- Architecture / approach
- Cost realism

### Framing

> “Discovery eliminates unknowns before committing further.”

---

## STEP 7: Build / Retainer ($3k+)

### Price Anchors

- Projects start at $3k
- Retainers $5–10k/month

### Differentiation Script

> “If you want the cheapest dev, we’re not it. If you want clarity and fewer mistakes, we fit.”

---

## Junior Closer Scripts (Summary)

### Pre-Discovery Opening

> “This isn’t a sales call. I’ll ask a few questions and suggest next steps if it makes sense.”

### Disqualification Line

> “If you only need cheap dev capacity, we may not be the best fit.”

### Soft Close

> “Would it make sense to go one level deeper with a discovery?”

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## Objection Handling (Junior-Safe)

**“We’re talking to others”**

> “That makes sense. Just make sure you choose someone who helps you think, not just code.”

**“Seems expensive”**

> “Most of the cost here is avoiding rework, not writing code.”

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## CRM Stages (Recommended)

1. Signal Detected
2. Replied
3. Qualified
4. Alignment Call Done
5. Summary Confirmed
6. Bridge Offer Accepted
7. Discovery
8. Proposal Sent
9. Closed / Disqualified

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## Where AI Is Felt by Client

- Fast, accurate summaries
- Sharp insights
- No repetition
- Clear thinking

Outcome: *“These guys are sharp.”*

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## Final Note

This system wins not by speed, but by **reducing decision risk**.  
Trust compounds at every micro-commitment.