General Reddit/FB/Linkedin Sales

AI Agency Sales Playbook 

 Purpose 

 A repeatable, AI-first sales system for intent-based leads (LinkedIn / Reddit / Facebook) that: 

 

 

 Builds trust in high-competition environments 

 

 

 Uses micro-commitments instead of hard selling 

 

 

 Bridges prospects from $0 → $3k+ safely 

 

 

 Can be executed by junior closers 

 

 

 

 Core Principles 

 

 

 Sell clarity, not code 

 

 

 AI should reduce friction, not show off 

 

 

 Micro-commitments > big closes 

 

 

 $3k is never the first sale 

 

 

 Disqualifying early builds trust 

 

 

 

 Lead Types We Handle 

 A. Founder / Operator (Project-Based) 

 

 

 MVPs 

 

 

 Internal tools 

 

 

 AI automation 

 

 

 B. Vague / Idea-Stage Leads 

 

 

 “Looking for help” 

 

 

 Unclear scope 

 

 

 C. Agencies / Outsourcing Partners 

 

 

 Overflow work 

 

 

 White-label delivery 

 

 

 Each outreach message must match the lead type. 

 

 Full Sales Pipeline (End-to-End) 

 Signal → Contextual DM → Chat Qualification → Alignment Call → AI Summary → Bridge Offer → Discovery → Build / Retainer 

 

 STEP 0: Pre-Outreach (AI-Assisted) 

 AI does: 

 

 

 Summarise post + comments 

 

 

 Detect urgency, confusion, risk signals 

 

 

 Produce 1-line lead brief 

 

 

 Output Example: 

 

 "Founder confused on scope, deadline pressure, likely budget-sensitive" 

 

 

 STEP 1: First Outreach (Human-Sent, AI-Informed) 

 Founder / Project Owner DM 

 Hey {{Name}} — saw your post about {{specific thing}}.

Quick sanity check:

are you more stuck on

1) defining exactly what needs to be built

or

2) getting it built fast without breaking things?

Reason I ask — most project posts are scope problems, not dev problems.

 

 Agency / Outsourcing DM 

 Hey {{Name}} — saw you’re looking for dev support on {{project type}}.

Out of curiosity, is this:

(a) overflow work you need shipped reliably

or

(b) a longer-term delivery gap you want to plug?

Just want to understand before suggesting anything.

 

 Micro-Commitment: Reply 

 

 STEP 2: Chat Qualification + Insight 

 Goals: 

 

 

 Mirror their problem 

 

 

 Ask outcome-focused questions 

 

 

 Drop 1 intelligent insight 

 

 

 Example 

 That makes sense.

What’s the actual outcome you want in the next 60–90 days?

 

 Micro-Commitment: Thinking + answering 

 

 STEP 3: Alignment Call (15–20 min) 

 Call Positioning 

 

 “This isn’t a sales call. If it’s not a fit, I’ll say so upfront.” 

 

 Key Questions 

 

 

 What triggered this now? 

 

 

 What does success look like? 

 

 

 What’s blocking progress? 

 

 

 Who decides this? 

 

 

 Budget Alignment 

 

 “Projects usually start at $3k, retainers $5–10k/month. Does that feel roughly aligned?” 

 

 Micro-Commitment: Time + vulnerability 

 

 STEP 4: AI Summary Email (Critical Trust Builder) 

 Subject: Quick summary — please confirm 

 Hey {{Name}}, 

 Here’s my understanding from our conversation — please correct me if anything’s off: 

 • Goal: {{goal}} • Current challenge: {{pain}} • Constraints: {{constraints}} • Risk areas: {{risks}} 

 If this looks right, just reply “confirmed” or add notes. 

 Micro-Commitment: Confirmation 

 

 STEP 5: Bridge Offer (Free / $49 / $99) 

 Offer Names 

 

 

 AI Readiness Snapshot 

 

 

 Automation Opportunity Scan 

 

 

 Project Clarity Audit 

 

 

 Deliverables 

 

 

 Bottlenecks 

 

 

 Build vs automate guidance 

 

 

 Risk map 

 

 

 Recommended next step 

 

 

 Positioning 

 

 “Before building, we usually run a short diagnostic to reduce risk.” 

 

 Micro-Commitment: Small payment / engagement 

 

 STEP 6: Paid Discovery ($100–$500) 

 Outcomes 

 

 

 Clear scope 

 

 

 Timeline 

 

 

 Architecture / approach 

 

 

 Cost realism 

 

 

 Framing 

 

 “Discovery eliminates unknowns before committing further.” 

 

 

 STEP 7: Build / Retainer ($3k+) 

 Price Anchors 

 

 

 Projects start at $3k 

 

 

 Retainers $5–10k/month 

 

 

 Differentiation Script 

 

 “If you want the cheapest dev, we’re not it. If you want clarity and fewer mistakes, we fit.” 

 

 

 Junior Closer Scripts (Summary) 

 Pre-Discovery Opening 

 

 “This isn’t a sales call. I’ll ask a few questions and suggest next steps if it makes sense.” 

 

 Disqualification Line 

 

 “If you only need cheap dev capacity, we may not be the best fit.” 

 

 Soft Close 

 

 “Would it make sense to go one level deeper with a discovery?” 

 

 

 Objection Handling (Junior-Safe) 

 “We’re talking to others” 

 

 “That makes sense. Just make sure you choose someone who helps you think, not just code.” 

 

 “Seems expensive” 

 

 “Most of the cost here is avoiding rework, not writing code.” 

 

 

 CRM Stages (Recommended) 

 

 

 Signal Detected 

 

 

 Replied 

 

 

 Qualified 

 

 

 Alignment Call Done 

 

 

 Summary Confirmed 

 

 

 Bridge Offer Accepted 

 

 

 Discovery 

 

 

 Proposal Sent 

 

 

 Closed / Disqualified 

 

 

 

 Where AI Is Felt by Client 

 

 

 Fast, accurate summaries 

 

 

 Sharp insights 

 

 

 No repetition 

 

 

 Clear thinking 

 

 

 Outcome: “These guys are sharp.” 

 

 Final Note 

 This system wins not by speed, but by reducing decision risk . Trust compounds at every micro-commitment.