Angel Investors COLD EMAIL campaign

Angel Investor Email Sequences — SmartleadIndia FormatVersion (Improved)

Localized for Indian angels: INR pricing, Indian case study Variable: {{first_name}} ~~(Smartlead syntax)~~
A/B Split: ~~Upload~~ 500 contacts ~~to Sequence A, 500 to Sequence B~~each

SEQUENCE A — Result First

Step 1 — Day 0

Subject: quick question about your portfolio
~~Email:~~

Hi {{first_name}},

Mark.aiOne of our founders paid $10K,₹5L, launched in 46 weeks, and hit 100 paid users before—
theirwhere seedevery round.agency Agenciesthey hadspoke to quoted them $45K.₹30–40L.

We're a startup launch partner — product, build, design, and GTM as one
embedded team. Part fee, part equityequity. —We don't get paid well unless
the founder wins.
Do you need more context on how can we back the outcome, not the invoice.

Knowhelp any founder in your networkportfolio strugglingstuck withbetween MVP"idea orready" and
"too early traction?to raise"

Chandan
[Title | Company Name]

Step 2 — Day 4 | Condition: NOT OPENED

Subject: (leave blank — ~~sends~~thread ~~as reply in same thread)~~reply)
~~Email:~~

Hi {{first_name}},

BumpingWanted to make sure this didn't get buried — one quick question:

Dodo any offounders in your
founders have an MVP theynetwork need to ship an MVP before they can raise?

We launch in 4–6 weeks for $10K₹10L + equity. They keep runway,
we back the outcome.

Worth 15a minutes?quick call?

Chandan

Step 3 — Day 9 | Condition: NOT OPENED

Subject: the ~~$50K~~₹40L problem most pre-seed founders have
~~Email:~~

Hi {{first_name}},

Agencies quotecharge $50K+ for an MVP.₹30–40L. AI tools aresave cheapermoney but foundersnot stilltime can't— getand
neither gets a founder to their first 10–5010 paying customerscustomers.

alone.That's the actual problem. Not the build. The traction.

We closedo that gapboth — build,ship design,the GTMproduct and get early customers — for $10K₹10L + aequity.
smallMuskan equity stake. Mark.aiForever hit 100 paid users in 4 weeks.

Any offounder in your foundersportfolio at that stage?

Chandan

Step 4 — Day 14 | Condition: NOT OPENED

~~Subject:~~ ~~(leave blank)~~
~~Email:~~

Hi {{first_name}},

I'll leave it here.

If a founder ever needs a launch partner — not a $50K agency — to get to first traction, feel free to reach out.

Good luck to your portfolio.

Chandan

Step 5 — Day 3 | Condition: OPENED, NO REPLY

~~Subject:~~ ~~(leave blank)~~
~~Email:~~

Hi {{first_name}},

Saw this landed — happy to give more context.

We embed as a founding team: product, build, design, GTM. $10K + small equity — we win when the founder wins.

15-minute call?

Chandan

Step 6 — Day 7 | Condition: OPENED, NO REPLY

~~Subject:~~ ~~what "launch partner" actually means~~
~~Email:~~

Hi {{first_name}},

Three things we do that agencies don't:

• Product — what to build first to validate fast
• GTM — first customers, not just shipped code
• Equity stake — we win when the founder wins

$10K upfront. 4–6 weeks to launch. Mark.ai → 100 paid users before seed round.

Worth a conversation?

Chandan

Step 7 — Day 12 | Condition: OPENED, NO REPLY

~~Subject:~~ ~~(leave blank)~~
~~Email:~~

Hi {{first_name}},

If a founder ever needs a full launch team — not just developers — feel free to pass my contact along.

Best of luck.

Chandan

Step 8 — Day 2 | Condition: CLICKED

~~Subject:~~ ~~(leave blank)~~
~~Email:~~

Hi {{first_name}},

Happy to walk you through how this works — $10K + equity, full launch team, 4–6 weeks.

15 minutes this week?

Chandan

SEQUENCE B — Problem First

Step 1 — Day 0

~~Subject:~~ ~~quick question about your portfolio~~
~~Email:~~

Hi {{first_name}},

Most pre-seed founders burn $50K before their first paying customer.

We get them there for $10K + a small equity stake — build, design, and early GTM as one team. Mark.ai launched in 4 weeks, 100 paid users, seed round closed.

Know any founder in your network struggling with this?

Chandan

Step 2 — Day 4 | Condition: NOT OPENED

Subject: (leave blank)

Hi {{first_name}},

BumpingNo thisworries — doI anyknow foundersinboxes are brutal.

If a founder in your network have an MVP they need to ship before they can raise?

We launch in 4–6 weeks for $10K + equity. Keep runway, back the outcome.

Worth 15 minutes?

Chandan

Step 3 — Day 9 | Condition: NOT OPENED

~~Subject:~~ ~~the $50K problem most pre-seed founders have~~

Hi {{first_name}},

Agencies quote $50K+ for an MVP. AI tools are cheaper but founders still struggle to get to their first 10–50 paying customers.

We close that gap — build, design, GTM — for $10K + small equity. Mark.ai hit 100 paid users in 4 weeks.

Any of your founders at that stage?

Chandan

Step 4 — Day 14 | Condition: NOT OPENED

~~Subject:~~ ~~(leave blank)~~

Hi {{first_name}},

I'll leave it here.

If a founder ever needs a real launch partnerteam (— not
an agency, not a $50Kfreelancer agency) to hit first traction,— feel free to reachpass out.this along.

Good luck to yourthe portfolio.

Chandan

Step 5 — Day 3 | Condition: OPENED, NO REPLY

Subject: (leave blank)

Hi {{first_name}},

Saw this landed — happy to give more context.

We embed as a founding team: product, build, design, GTM.
$10K₹10L + small equity — skinwe inonly win if the game.founder wins.

15-minute call?

Chandan

Step 6 — Day 7 | Condition: OPENED, NO REPLY

Subject: what "launch partner" actually means

Hi {{first_name}},

Three things we do thatMost agencies hand over a repo and disappear. We don't:t.

•We stay until there's traction:

→ Product — figure out what to build first toso validatevalidation is fast
•→ GTM — get the first customers, not just shippedthe codefirst •commit
→ Equity stake — we only win whenif the founder wins

$10K₹10L upfront.+ small equity. 4–6 weeks to launch.

Muskan Forever → 100 users in 4 weeks (₹5L).
Mark.ai → 100 paidpaying users before→ seedclosed round.seed.

WorthIf aany conversation?of your founders are at this stage, I'd love an intro.

Chandan

Step 7 — Day 12 | Condition: OPENED, NO REPLY

Subject: (leave blank)

Hi {{first_name}},

No worries — I know inboxes are brutal.

If a founder in your network ever needs a fullreal launch team — not
justan developersagency, not a freelancer — feel free to pass my contactthis along.

BestGood ofluck luck.to the portfolio.

Chandan

Step 8 — Day 2 | Condition: CLICKED

Subject: (leave blank)

Hi {{first_name}},

HappyGlad tothis caught your eye.

I can walk you through exactly how we work — what the equity structure
looks like, how we've done this worksbefore, and whether it fits anyone
in your portfolio.

[Book a 15-minute call → INSERT CALENDLY LINK]

Chandan

SEQUENCE B — $10KProblem First

Step 1 — Day 0

Subject: quick question about your portfolio

Hi {{first_name}},

The gap between "idea validated" and "seed-ready" is where most
pre-seed founders quietly die — burning ₹30–40L on agencies or
months on solo building before a single paying customer.

We close that gap. One embedded team — product, build, design, GTM —
for ₹10L + equity,a fullsmall equity stake. Muskan Forever: 100 users in 4 weeks,
₹5L spent.

Any founder in your portfolio at that stage right now?

Chandan
[Title | Company Name]

Step 2 — Day 4 | NOT OPENED

Subject: (leave blank)

Hi {{first_name}},

Wanted to make sure this didn't get buried — do any founders in your
network need to ship an MVP before they can raise?

We launch team,in 4–6 weeks for ₹10L + equity. They keep runway,
we back the outcome.

Worth a quick call?

Chandan

Step 3 — Day 9 | NOT OPENED

Subject: the ₹40L problem most pre-seed founders have

Hi {{first_name}},

Agencies charge ₹30–40L. AI tools save money but not time — and
neither gets a founder to their first 10 paying customers.

That's the actual problem. Not the build. The traction.

We do both — ship the product and get early customers — for ₹10L + equity.
Muskan Forever hit 100 users in 4 weeks.

15Any minutesfounder in your portfolio at that stage?

Chandan

Step 4 — Day 14 | NOT OPENED

Subject: (leave blank)

Hi {{first_name}},

No worries — I know inboxes are brutal.

If a founder in your network ever needs a real launch team — not
an agency, not a freelancer — feel free to pass this week?along.

Good luck to the portfolio.

Chandan

Step 5 — Day 3 | OPENED, NO REPLY

Subject: (leave blank)

Hi {{first_name}},

Saw this landed — happy to give more context.

We embed as a founding team: product, build, design, GTM.
₹10L + equity — we only win if the founder wins.

15-minute call?

Chandan

Step 6 — Day 7 | OPENED, NO REPLY

Subject: what "launch partner" actually means

Hi {{first_name}},

Most agencies hand over a repo and disappear. We don't.

We stay until there's traction:

→ Product — figure out what to build first so validation is fast
→ GTM — get the first customers, not just the first commit
→ Equity stake — we only win if the founder wins

₹10L + small equity. 4–6 weeks to launch.

Muskan Forever → 100 users in 4 weeks (₹5L).
Mark.ai → 100 paying users → closed seed.

If any of your founders are at this stage, I'd love an intro.

Chandan

Step 7 — Day 12 | OPENED, NO REPLY

Subject: (leave blank)

Hi {{first_name}},

No worries — I know inboxes are brutal.

If a founder in your network ever needs a real launch team — not
an agency, not a freelancer — feel free to pass this along.

Good luck to the portfolio.

Chandan

Step 8 — Day 2 | CLICKED

Subject: (leave blank)

Hi {{first_name}},

Glad this caught your eye.

I can walk you through exactly how we work — what the equity structure
looks like, how we've done this before, and whether it fits anyone
in your portfolio.

[Book a 15-minute call → INSERT CALENDLY LINK]

Chandan

SMARTLEAD SETUP NOTESSETTINGS

—~~enablethis~~

Setting	Value
~~From~~Send ~~name~~window	~~Chandan~~Mon–Thu, 9am–1pm IST
Daily ~~send~~ limit	30–50/~~day per~~ inbox ~~(warm up first)~~
~~Send window~~	~~Mon–Fri, 9am–6pm recipient timezone~~
Track opens	ON
~~Track~~+ clicks	ON
~~Unsubscribe link~~	~~ON (required)~~
Reply stops sequence	YES
Unsubscribe link	ON

~~Blank~~Avoid ~~subject~~sending =around ~~reply~~major inIndian ~~same~~holidays ~~thread.~~(Holi, ~~Only~~Eid, ~~use~~Diwali, aetc.)
~~new subject when restarting a conversation after no open.~~

⚡ FILL BEFORE IMPORTING

~~Replace~~[ Mark.ai] ~~metrics~~Confirm ifMuskan ~~you~~Forever ~~need~~is ~~permission~~okay to name ~~them~~publicly
~~Add~~[ ~~Startup~~] ~~B + C case studies to Step 6 results block~~

Add Calendly link to Step 8 /in ~~reply~~both ~~flow~~sequences

[ ] Confirm ₹10L is your standard ask (or adjust to a range)

[ ] Add your title and company name to Step 1 sign-offs

[ ] Align day numbering for Steps 5–8 (days from sequence start vs. days after trigger)

[ ] Differentiate Sequence B's Steps 5–8 copy from Sequence A's for a clean A/B test