AD copy 1
You are building a direct-response funnel to sell an AI receptionist / automation for HVAC companies that:
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Instantly calls Meta (Facebook) ad leads
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Qualifies them (homeowner vs renter, intent, urgency)
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Books real jobs directly into the calendar
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Works 24/7, especially after hours
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Prevents lost jobs due to slow or missed follow-ups
In practical terms, you are:
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Creating a high-conversion landing page that demonstrates the AI in action (live call simulator, speed-to-lead, ROI calculator)
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Positioning the product as a revenue recovery system, not “AI software”
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Targeting HVAC owners running paid ads who are already spending money but leaking revenue
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Using Facebook ads built around three core pain angles:
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Competitors calling first
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Lost jobs after hours
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Wasted Meta ad spend from missed leads
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The end goal:
Turn existing HVAC ad spend into more booked jobs without hiring staff, by replacing slow human follow-up with instant AI calling and qualification.
In short:
You’re selling speed, certainty, and recovered revenue to HVAC owners who already know leads are expensive — they just don’t realize how many they’re losing.
Text Copy:
Ever wonder why some HVAC jobs “disappear”?
It’s not price.
It’s not service.
It’s speed.
The first contractor to call usually wins.
Our AI calls your Meta leads instantly, qualifies them, and books real jobs before competitors even open the CRM.
Headline
Speed Wins HVAC Jobs
Description
Call leads instantly. Book more jobs.
CTA
Watch the AI Call a Lead
### Video VIsuals
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📽 FORMAT
9:16 vertical
20–30 seconds
Screen recording + text overlays
Optional AI call audio (VERY strong if you have it)
🧠 STRUCTURE (Second-by-Second)
0–3s: Pattern Interrupt
On Screen Text (Big):
Most HVAC jobs are lost in the first 5 minutes
Visual:
Phone buzz / lead notification
Timer appears: “00:00”
3–7s: Tension
On Screen Text:
It’s not price
It’s not service
It’s speed
Visual:
Timer continues counting
CRM inbox filling up
Missed calls icon
7–12s: Reveal
On Screen Text:
Watch what happens when a lead comes in…
Visual:
Lead form submitted
AI immediately starts calling (call screen)
12–18s: Proof
On Screen Text:
AI calls in 27 seconds
Visual:
Call in progress
Optional captions from call:
“Are you the homeowner?”
“What seems to be the issue?”
“Let’s get you scheduled”
18–23s: Outcome
On Screen Text:
Job booked before competitors even call
Visual:
Calendar slot fills
Confirmation SMS
23–27s: CTA
On Screen Text:
Speed wins HVAC jobs
Watch the AI Call a Lead
⚠️ CREATIVE RULES (IMPORTANT)
No talking head until retargeting
Show real speed (timer matters)
Avoid “AI” in first 3 seconds
Minimal music, no hype beats