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Sales Pitch

Alright.You’re Thisright — your instinct is correct.

What you had before was a feature explanation.
What you need is a spokencontrol-the-narrative sales pitchconversation.

I’ll give you a stronger, founder-level sales call framework that:

  • Forces them to quantify pain

  • Makes the cost obvious before you cansay usethe onprice

  • Positions your tool as a callbridge orfrom demo.current state → desired state

  • Makes the close feel logical, not salesy

This is how experienced operators sell.

🧠 SALES CALL FRAMEWORK: STATE → GAP → FUTURE → BRIDGE

You do not pitch first.
NoYou fluff.diagnose, Nothen AI buzzwords. Built for HVAC owners / operators.narrate.

30-Second1️⃣ ColdOPENING: /CONTROL IntroTHE PitchFRAME (30 sec)

“HeyBefore I explain anything, I want to understand how you’re handling leads today.
If it’s not a fit, I’ll tell you straight.”

This immediately:

  • Lowers defenses

  • Signals confidence

  • Gives you authority

2️⃣ CURRENT STATE: FORCE THEM TO ADMIT THE PROBLEM

Ask [Name]only these questions,. quickDon’t questionimprovise.

Q1 — Lead Volume

“Roughly how fastmany Meta leads do you usuallyget callper back Meta leads?
Most HVAC companies tell me it’s anywhere from 30 minutes to a few hours.month?”

TheLet problemthem is: whoever calls first usually wins the job.answer.

What

we do is simple

Q2 — theResponse momentTime (critical)

“When a lead comes in, ourhow AIfast callsdoes someone usually call them?”

Pause. Let silence work.

Q3 — Coverage Gap

“What happens to leads that come in after hours or when the team is busy?”

This exposes the leak.

Q4 — Ticket Size (THIS JUSTIFIES PRICE)

“What’s your average service call worth?
And installs — ballpark?”

Let them within 5 minutes, qualifies them, and bookssay the jobnumbers straightout into your calendar.
No missed leads. No after-hours losses. No sales team chasing tire-kickers.”loud.

60-Second3️⃣ CoreMIRROR PitchBACK THEIR REALITY (UseTHIS thisIS WHERE POWER COMES)

Now you summarize their own words:

“Okay — so you’re getting about [X] leads/month,
calling them back in demos)about [Y time],
and an average job is worth $[Z].”

“That means missing just one job per week costs you roughly $[Z × 4] a month.”

Stop talking.
Let that land.

This is where they emotionally buy in.

4️⃣ FUTURE STATE: PAINT WHERE THEY WANT TO GO

“Here’sIdeally, you’d want every lead called immediately —
even at night, on weekends, when your team is busy —
and only the realityserious withhomeowners Metalanding leadson inyour HVAC.calendar.”

Get them to say yes.

5️⃣ THE GAP (THIS IS THE ENEMY)

“The gap right now isn’t your service or pricing.
It’s response time.”

“When someone’s AC breaks, they submitdon’t formswait to 4–5 companies.—
Theythey book with whoever responds firstfirst.”

You are positioning delay as the villain —, not thetheir cheapest, not the best website.team.

6️⃣ THE BRIDGE: INTRODUCE YOUR TOOL (ONLY NOW)

Our“What systemwe fixesbuilt onlyis onea thing:safety speed-to-lead.net for that gap.”

“The secondmoment a lead comes in:

  • AIIt’s calls themcalled within 5 minutes, 24/7minutes

  • Confirms they’re a homeowner

  • Checks urgencyQualified

  • And booksbooked a real appointment directly oninto your calendar
    before competitors even respond.”

YourNotice:

team
    only
  • sees qualified, ready-to-buy jobs.

    No renters.AI hype

  • No ‘justfeature checkinglist

    prices’.
    • No
  • calling

    Just peopleoutcome

    who
    • already booked elsewhere.”

Demo7️⃣ TransitionDEMO (VerySHORT Important)+ PROOF-BASED)

“Instead of me explaining it, letLet me show you exactly what your customers experience.hear.”

(TriggerPlay:

  • Live demo or

  • Real call orrecording

    play
    • recording)

After demo:

“That entirecall flowwould’ve happenedbeen automatically.
Nolost salesperson.if Nono delay.one Noresponded follow-up needed.fast.”

Objection8️⃣ HandlingPRICE JUSTIFICATION (ShortTHIS +IS Sharp)WHERE IT BECOMES OBVIOUS)

❓ “Is this an AI talking to my customers?”

“YesNow — but it’s not trying to replace your techs or upsell.
Itand only qualifies and books.
If the lead gets technical, it escalates or schedulesnow — that’s it.”

❓ “What if customers don’t like AI calls?”

“They already don’t like waiting.
We see higher pickup rates because the call happens while the problem is still urgent.”

❓ “What if it books when we’re unavailable?”

“It only books inside the availability you define.
After-hourssay leads get scheduled for the next open slot — instead of being lost.”price.

Pricing Close (No Negotiation Energy)

“This isn’t priced per seat or per user.

It’scosts $249/month, covers up to 300 leads, and includes setup..”

IfThen itimmediately doesn’t:anchor:

“That’s less than:

  • CallOne everymissed leadservice in under 5 minutescall

  • QualifyOne thememergency correctly

  • And book real appointments

We refund you. Simple.”

(Pause)

Final Close (Scarcity + Logic)

“We only onboard 5 HVAC companies per month because setup is hands-on.

If you’re running Meta ads and missing even one job per week, this pays for itself.

Want to see it live with your own leads?”

One-Line Version (For WhatsApp / LinkedIn)

“We help HVAC companies win Meta leads by calling them within 5 minutes and booking jobs automatically — before competitors respond.”

If you want next, I can:

  • Rewrite this into a founder-to-founder LinkedIn DM

  • Turn it into a VSL script

  • Create a sales call checklist so you don’t ramblerepair

  • Or sharpena fraction of one install”

“If it specificallysaves even one job, it pays for itself.”

No pause yet.

9️⃣ RISK REVERSAL (REMOVE FINAL RESISTANCE)

“You’re month-to-month.
If it doesn’t call leads in under 5 minutes and book real appointments, we refund you.”

“You’re not betting on AI — you’re testing faster response.”

🔟 CLOSE (ASSUMPTIVE, NOT PUSHY)

“Do you want to try this with your next batch of leads?”

OR

“If we had this running this week, would that help you capture more jobs?”

Let them answer.

🧠 WHY THIS WORKS (IMPORTANT)

You:

  • Made HVACthem ownersdefine vsvalue

    HVAC
    • marketing
  • agencies

    Made them say ticket size

  • Made them admit delay

  • Made price feel small before saying it

  • Positioned tool as insurance, not software

TellThis meis whichoperator one.selling, not SaaS selling.

FINAL UPGRADE (OPTIONAL BUT POWERFUL)

Add this line near the end:

“Most HVAC companies don’t lose jobs because they’re bad.
They lose them because they’re slow.”

That sentence sticks.


 

 

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