Sales Pitch

You’re right — your instinct is correct.

What you had before was a feature explanation.
What you need is a control-the-narrative sales conversation.

I’ll give you a stronger, founder-level sales call framework that:

Forces them to quantify pain
Makes the cost obvious before you say the price
Positions your tool as a bridge from current state → desired state
Makes the close feel logical, not salesy

This is how experienced operators sell.

🧠 SALES CALL FRAMEWORK: STATE → GAP → FUTURE → BRIDGE

You do not pitch first.
You diagnose, then narrate.

1️⃣ OPENING: CONTROL THE FRAME (30 sec)

“Before I explain anything, I want to understand how you’re handling leads today.
If it’s not a fit, I’ll tell you straight.”

This immediately:

Lowers defenses
Signals confidence
Gives you authority

2️⃣ CURRENT STATE: FORCE THEM TO ADMIT THE PROBLEM

Ask only these questions. Don’t improvise.

Q1 — Lead Volume

“Roughly how many Meta leads do you get per month?”

Let them answer.

Q2 — Response Time (critical)

“When a lead comes in, how fast does someone usually call them?”

Pause. Let silence work.

Q3 — Coverage Gap

“What happens to leads that come in after hours or when the team is busy?”

This exposes the leak.

Q4 — Ticket Size (THIS JUSTIFIES PRICE)

“What’s your average service call worth?
And installs — ballpark?”

Let them say the numbers out loud.

3️⃣ MIRROR BACK THEIR REALITY (THIS IS WHERE POWER COMES)

Now you summarize their own words:

“Okay — so you’re getting about [X] leads/month,
calling them back in about [Y time],
and an average job is worth $[Z].”

“That means missing just one job per week costs you roughly $[Z × 4] a month.”

Stop talking.
Let that land.

This is where they emotionally buy in.

4️⃣ FUTURE STATE: PAINT WHERE THEY WANT TO GO

“Ideally, you’d want every lead called immediately —
even at night, on weekends, when your team is busy —
and only the serious homeowners landing on your calendar.”

Get them to say yes.

5️⃣ THE GAP (THIS IS THE ENEMY)

“The gap right now isn’t your service or pricing.
It’s response time.”

“When someone’s AC breaks, they don’t wait —
they book whoever responds first.”

You are positioning delay as the villain, not their team.

6️⃣ THE BRIDGE: INTRODUCE YOUR TOOL (ONLY NOW)

“What we built is a safety net for that gap.”

“The moment a lead comes in:

It’s called within 5 minutes
Qualified
And booked into your calendar
before competitors even respond.”

Notice:

No AI hype
No feature list
Just outcome

7️⃣ DEMO (SHORT + PROOF-BASED)

“Let me show you exactly what your customers hear.”

Play:

Live demo or
Real call recording

After demo:

“That call would’ve been lost if no one responded fast.”

8️⃣ PRICE JUSTIFICATION (THIS IS WHERE IT BECOMES OBVIOUS)

Now — and only now — you say price.

“This costs $249/month.”

Then immediately anchor:

“That’s less than:

One missed service call
One emergency repair
Or a fraction of one install”

“If it saves even one job, it pays for itself.”

No pause yet.

9️⃣ RISK REVERSAL (REMOVE FINAL RESISTANCE)

“You’re month-to-month.
If it doesn’t call leads in under 5 minutes and book real appointments, we refund you.”

“You’re not betting on AI — you’re testing faster response.”

🔟 CLOSE (ASSUMPTIVE, NOT PUSHY)

“Do you want to try this with your next batch of leads?”

“If we had this running this week, would that help you capture more jobs?”

Let them answer.

🧠 WHY THIS WORKS (IMPORTANT)

You:

Made them define value
Made them say ticket size
Made them admit delay
Made price feel small before saying it
Positioned tool as insurance, not software

This is operator selling, not SaaS selling.

FINAL UPGRADE (OPTIONAL BUT POWERFUL)

Add this line near the end:

“Most HVAC companies don’t lose jobs because they’re bad.
They lose them because they’re slow.”

That sentence sticks.