AD Copy 2

You are building a direct-response funnel to sell an AI receptionist / automation for HVAC companies that:

• Instantly calls Meta (Facebook) ad leads

• Qualifies them (homeowner vs renter, intent, urgency)

• Books real jobs directly into the calendar

• Works 24/7, especially after hours

• Prevents lost jobs due to slow or missed follow-ups

In practical terms, you are:

• Creating a high-conversion landing page that demonstrates the AI in action (live call simulator, speed-to-lead, ROI calculator)

• Positioning the product as a revenue recovery system, not “AI software”

• Targeting HVAC owners running paid ads who are already spending money but leaking revenue

• Using Facebook ads built around three core pain angles:

  1. Competitors calling first

  2. Lost jobs after hours

  3. Wasted Meta ad spend from missed leads

The end goal:

Turn existing HVAC ad spend into more booked jobs without hiring staff, by replacing slow human follow-up with instant AI calling and qualification.

In short:
You’re selling speed, certainty, and recovered revenue to HVAC owners who already know leads are expensive — they just don’t realize how many they’re losing.

TExt COpy:

Primary Text

Running Meta ads for HVAC leads?

You’re probably paying for leads you never talk to.

Missed calls.
Slow follow-ups.
After-hours forms.

Our AI calls every lead instantly, qualifies them, and books jobs automatically — so your ad spend actually turns into revenue.

Headline

Stop Wasting HVAC Ad Spend

Description

Recover lost jobs automatically

CTA

Calculate Lost Revenue

## Video Copy

STRUCTURE (Second-by-Second)
0–3s: Hook

On Screen Text (Big):

Running Meta ads for HVAC leads?

Visual:

Meta ad dashboard

Lead count increasing

3–7s: Pain

On Screen Text:

You’re probably paying for leads you never talk to

Visual:

Missed calls

Unopened lead notifications

After-hours timestamp

7–12s: Breakdown

On Screen Text (stacked):

Missed calls
Slow follow-ups
After-hours forms

Visual:

Each item flashes as visual example

12–18s: Solution

On Screen Text:

Our AI calls every lead instantly

Visual:

Lead comes in

AI starts call immediately

18–23s: Proof

On Screen Text:

Qualifies. Books. No staff needed.

Visual:

Calendar booking

“Confirmed” message

23–27s: CTA

On Screen Text:

Make your ad spend turn into revenue

Button / Caption:

Calculate Lost Revenue