Sales Objection
Good. I’ll answer every objection cleanly, operator-style, the way it actually needs to be said on a sales call.
No theory. No buzzwords.
You can literally read these out loud.
🧱 TRUST & REPUTATION OBJECTIONS (Answered)
1️⃣ “I don’t want a robot calling my customers”
Answer:
“Totally fair. That’s why it doesn’t try to sell, diagnose, or upsell.
It only does what your dispatcher would do in the first 60 seconds — confirm the issue and book a time.
If it can’t do that cleanly, it stops.”
2️⃣ “Will my number get flagged as spam?”
Answer:
“We don’t use shared numbers or blast calls.
This runs on your own number, calling only people who just submitted a form asking to be contacted.
That’s very different from robocalling.”
(Important: you must emphasize opt-in every time)
3️⃣ “What if the AI says something wrong?”
Answer:
“That’s exactly why it’s scripted and limited.
It’s not improvising or chatting freely.
Same questions, same flow, every time — and every call is recorded so you can review it.”
4️⃣ “I don’t want customers to feel deceived”
Answer:
“We can disclose it’s an automated assistant, or not — your choice.
In practice, customers care far more about getting help fast than who’s on the line.”
💸 ROI & VALUE OBJECTIONS (Answered)
5️⃣ “My team already calls leads”
Answer:
“I’m sure they do — during business hours.
The leads you’re losing are the ones that come in when they’re busy, driving, or off the clock.
Those are the easiest jobs to win.”
6️⃣ “I don’t get enough leads for this”
Answer:
“Then you probably don’t need it yet.
This only makes sense if missing even one job a week hurts.
For companies running real ad spend, it pays for itself very quickly.”
(This actually builds trust.)
7️⃣ “Meta leads are junk”
Answer:
“Exactly.
That’s why the AI filters them before they hit your calendar.
Renters and price shoppers never reach your team.”
8️⃣ “$249/month is expensive”
Answer:
“One average service call covers several months.
If this saves or wins even one job, it’s paid for.
If it doesn’t, we refund you.”
⚙️ OPERATIONAL / TECH OBJECTIONS (Answered)
9️⃣ “This won’t work with my CRM”
Answer:
“We don’t replace your CRM.
We just push call summaries and bookings into it — or email you if needed.
Very lightweight.”
🔟 “Setup sounds like a headache”
Answer:
“Setup is one 30-minute call.
We configure everything for you and go live in a few days.
You don’t need to touch anything.”
1️⃣1️⃣ “What if it books bad appointments?”
Answer:
“It only books inside rules you approve — service type, urgency, homeowner status.
If a lead doesn’t qualify, it doesn’t book.”
1️⃣2️⃣ “My calls are more complex than that”
Answer:
“That’s fine — this only handles the first 2 minutes.
Once it’s booked, your tech or dispatcher handles the rest like they always do.”
⚖️ LEGAL / COMPLIANCE OBJECTIONS (Answered)
1️⃣3️⃣ “What about TCPA?”
Answer:
“Every call is to someone who just opted in and requested contact.
No cold calls, no lists, no scraping.
That’s exactly how Meta lead forms are designed to be used.”
1️⃣4️⃣ “Are customers actually consenting?”
Answer:
“Yes — the lead form explicitly asks for contact.
We’re just responding faster than your competitors.”
🧠 PSYCHOLOGICAL / EGO OBJECTIONS (Answered)
1️⃣5️⃣ “I’ve been fine without this for years”
Answer:
“Totally — but ad competition and response times have changed.
This isn’t about running your business differently, just responding faster.”
1️⃣6️⃣ “HVAC is a people business”
Answer:
“Exactly.
That’s why this only handles the boring part — getting the job booked — so your people handle the real work.”
1️⃣7️⃣ “I don’t want to lose control”
Answer:
“You don’t.
You can listen to every call, tweak the script, and turn it off anytime.”
1️⃣8️⃣ “My dispatchers won’t like this”
Answer:
“Most dispatchers love it because they stop calling dead leads and voicemail boxes.
They only deal with people who are ready.”
🧨 HIDDEN KILLER OBJECTIONS (Answered)
1️⃣9️⃣ “Who else is using this?”
Answer:
“We’re onboarding a small group of HVAC companies first so setup stays high-quality.
You won’t be a test case — you’ll be an early customer with direct access to us.”
2️⃣0️⃣ “What if you shut down?”
Answer:
“Fair question.
You’re month-to-month, no lock-in.
If we disappear, you stop paying — simple.”
2️⃣1️⃣ “What if it works too well?”
Answer:
“Then we slow it down, cap bookings, or pause.
That’s a much better problem than missing jobs.”
❌ THE “I’LL THINK ABOUT IT” KILLER (THIS IS CRITICAL)
Answer:
“Totally fine.
Before you go — how fast do you usually call leads today?”
(They answer)
“That’s exactly the gap this fixes.
If you’re okay losing jobs because of response time, then this isn’t necessary.
If not, we can test it safely.”
🧠 FINAL FOUNDER NOTE (IMPORTANT)
If you lose deals after handling objections like this, it’s not:
-
Features
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AI quality
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Price
It’s either:
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They don’t run enough ads
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They don’t feel the pain yet
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They don’t trust early-stage vendors
And that’s okay — those are not your first 10 customers.
If you want next, I can:
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Compress this into a 1-page sales battle card
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Write email + LinkedIn objection replies
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Help you pre-handle these objections directly on your landing page
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Design a demo flow that neutralizes objections before they speak
Tell me what you want next.
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