GTM

Got it. Constraints are clear:

❌ You cannot reliably call or SMS US numbers (India registration)
❌ You cannot dogfood outbound voice pre-sale
❌ You still want to sell US HVAC customers
✅ Product works once deployed on customer numbers

So your GTM must be non-voice, non-SMS, trust-safe until post-sale.

Here is a clean, executable GTM that works with these exact constraints.

No fluff.

🧭 GTM STRATEGY (BUILT FOR YOUR CONSTRAINTS)

Core idea

👉 Sell outcomes without live calling
👉 Deploy AI only after customer signs
👉 Use proof, simulation, and math — not live calls

This is how many infra SaaS companies sell cross-border.

🎯 TARGET MARKET (LOCKED)

US residential HVAC companies

Running Meta lead ads
150–400 leads/month
Missing after-hours or slow follow-up
Owner-led decision making

Same ICP. Different motion.

🔥 PRIMARY GTM MOTION (THIS IS THE ONE)

1️⃣ Ads → Demo booking (NOT lead form)

What your ads should say

Do NOT promise live calls to them

Use this angle:

“Most HVAC companies lose jobs because leads aren’t called fast enough.
We built an AI system that fixes this — without hiring more staff.”

CTA:
👉 “Book a 15-minute demo”

No phone number capture required beyond demo.

2️⃣ Demo = SELL WITHOUT CALLING

Your demo must have 4 assets:

A. Pre-recorded real call examples

2–3 short clips
Emergency repair
Install lead
After-hours lead

These can be:

Internal simulations
Calls made on Indian numbers
Clearly labeled “Sample AI Call”

This is enough.
HVAC owners don’t need their phone to ring.

B. Visual call flow (very important)

Show:

Meta lead →
SMS (from business number) →
AI call →
Qualification →
Calendar booking →
CRM update

This builds confidence.

C. ROI math (you already have this)

Walk through:

Their leads
Their response time
Lost revenue
Cost vs gain

This closes deals.

D. Deployment clarity (kills objections)

Say clearly:

“Once you sign, the AI runs on your phone number, registered to your business.
We don’t call your customers from India or shared numbers.”

This removes fear.

3️⃣ Close with LOW-RISK OFFER

Since they can’t “experience” a live call pre-sale:

Offer structure

$249/month
30-day performance guarantee
You onboard 1–2 lead sources first
You monitor first 50 calls

This replaces dogfooding.

🚀 HOW TO GET TRAFFIC (NO CALLING, NO SMS)

Channel 1: Meta Ads (YOU run them)

Target:

Job titles: Owner, Founder
Interests: HVAC, AC repair, ServiceTitan, Jobber
Geo: US only

Creative angle:

“You paid for the lead. Your competitor answered first.”

This works.

Channel 2: Cold Email (SAFE FROM INDIA)

Cold email is completely fine cross-border.

How to source leads

Meta Ads Library → HVAC advertisers
Apollo / Clay / Instantly
Agency client lists

Simple email

Subject: Quick question about your Meta leads

Hi {{Name}},

Saw you're running HVAC lead ads.

How fast are new leads called right now?

We help HVAC companies automatically call, qualify,
and book leads within 5 minutes — using their own business number.

Worth a quick demo?

– {{Name}}

This is allowed, scalable, and effective.

Channel 3: LinkedIn (VERY SAFE)

Connect with owners
No selling on connect
Start with speed-to-lead question

You don’t need volume here.

🤝 SECOND GTM MOTION (HIGH LEVERAGE)

HVAC AD AGENCIES (THIS IS HUGE)

Agencies:

Already US-based
Already have Twilio trust
Already manage multiple HVACs

How you pitch agencies

“We help your clients convert more leads without touching ads.
You keep the client longer. We handle follow-up.”

Why this solves your India issue

Agency uses their infra or client infra
You’re just software + logic
Zero carrier risk for you

This is your scaling channel.

🧱 DEPLOYMENT MODEL (IMPORTANT)

After customer signs:

Customer provides:
- Existing business number
  OR
- Buys new number in their name
Trust Hub registration is done per customer
AI goes live

You NEVER:

Call from your number
Register US traffic under Indian entity

🛑 WHAT YOU MUST STOP DOING

❌ Calling leads pre-sale
❌ Promising “we’ll call you now”
❌ Trying to bypass carrier trust
❌ Waiting for Trust Hub to sell

🧠 WHAT ACTUALLY SELLS THIS PRODUCT

Speed-to-lead math
Clear deployment explanation
Proof (recordings + logic)
Strong ICP
Performance guarantee

Not live demos.

📅 14-DAY EXECUTION PLAN

Day 1–3

Update landing CTA → Demo only
Add recorded call examples
Add “runs on your business number” copy

Day 4–7

Launch Meta ads to demo
Send 20 cold emails/day

Day 8–14

Run demos
Close 1–3 HVACs
Deploy using THEIR numbers

FINAL TRUTH (IMPORTANT)

Your constraint is normal.
Many global SaaS companies sell US voice infra without touching calls pre-sale.

If you solve:

Conversion
Trust
Deployment clarity

You win.

If you want next, I can:

Write demo script that closes without live calls
Create agency partner GTM
Design Trust Hub onboarding SOP
Rewrite your landing page CTA + copy for this GTM

Tell me which one.